";s:4:"text";s:20277:"[18], Commercial radio station in Melbourne, Australia, AM and FM stations with an asterisk are also available on, Learn how and when to remove this template message, Australian Communications and Media Authority, "Macquarie Radio and Pacific Star sign Interim Agreement", "Look who's talking - MTR hits the airwaves", "Reborn 3MP gets a power increase to better cover Melbourne", "Melbourne's 1116SEN launches new digital radio station Classic Rock", "SEN Track LIVE on 1377 SEN+ and the SEN App", "ACE Radio to purchase 1377AM Melbourne from Pacific Star", https://en.wikipedia.org/w/index.php?title=3MP&oldid=1018826446, Easy listening radio stations in Australia, All Wikipedia articles written in Australian English, Articles lacking reliable references from January 2010, Short description is different from Wikidata, Articles with specifically marked weasel-worded phrases from October 2020, Creative Commons Attribution-ShareAlike License, Melbourne & the Mornington Peninsula's Easy Music, This page was last edited on 20 April 2021, at 02:48. All I can do, and have done, is switch to Magic. ... //t.co/x94dOgnZU2 about 5 hours ago from Twitter Web App … We Melburnians need a station that plays relaxing music particulary to people who drive to work and back from work daily. We agree with Victor from the USA Country,bring back 3MP as soon as possible and get rid of MTR as I don't like talkback,it's rubbish.Steve Price swears a lot,not good.3MP was the best,bring back Peter O'Callahan he used to play "Lighthouse Family" songs for us. 3MP was my favorite music station for decades.There is no other close to it. Announcers returned to MyMP on 13 May 2011, including Mark Johnson, John Tamb and Eddie Olek. to those former 3mp listeners who are unhappy woth the current format classic rick radio change ti talking lifestyle 1278 now. If everyone leaves this garbage where it belongs ~ nowhere ~ the advertising will dry up, and Hopefully so will they. I had listened to 3MP on digital since digital radio launched last July, and enjoyed the station in hifi stereo as opposed to interference-prone 1377 AM in mono (who ever actually possessed an AM stereo radio?). The station would be loosing huge revenue with ratings o less that 2%. The audience doesn't want any more RIGHT WING talkback. Callum. For God's sake, why not get rid of another station instead of 3mp? It made a very boring depressing day much brighter. What the owners should have done is start up a separate talk back entity, not destroy a station that meant so much to so many and did not require fixing. 3MP is a commercial radio station, broadcast from Rowville, Victoria and licensed to Greater Melbourne. a bunch of blokes yap,yap,yap taliking second-hand news. Im so sad that the easy listening is gone. Just to take note of the advertizers that I won't use. A friend i turned to for support when ever and where ever i needed to. What a shame you greedy 1377 3mp (MTR) owner. ACE Radio, and the owners of 3MP, are attracting the station back using the’Easy Music’ format. Owned and operated by Ace Radio from studios in South Melbourne, it broadcasts an easy listening music format on 1377 AM and DAB+ digital radio. Is anyone interested in starting up a fair dincum serious campaign to bring 3MP back? If you keep this up you will loose a good format, more 60,70,80's music no football please, Did I miss something, last week I was listening to 60 & 70's classic music. Really miss the easy listening on my favourite radio station!!!! I happened upon this station by accident, I hadn't listened to 1377 since I was turned off by some of the self opinionated clowns on MTR. In this day and age, all they think is "Money, Rating" and not what we the listeners want. Will not listen to talkback talkshit dribble. So long MTR, you won't be missed by many as the ratings have shown. Many business and doctor reception rooms had 3MP playing because it was the only universally accepted background/easy listening music station. Every morning at 6:59am, easy listening music from 3MP used to fill my ears and the news I welcome to listen to. 01 Mar 2012: As reported in today's Green Guide, ratings for MTR have slumped further, down to a dismal 1.4%. Hi its me again. have to listen to 1278(not as good as 1377 3mp), or gold 1242. MTR sucks just like you Jason. radio. I have three digital radios in my house, and one in my car. Yes I know they are not perfect, far from it, but to switch on every day to listen to the same old rhetoric was very very dull. In January 1986, the station dropped its adult contemporary music format in favour of easy listening, which had been abandoned two weeks prior by rival 3AK. Very disappointed VERY. Go Steve Price, eventually you will rate zero. MTR IS DEAD!! It appears you are using a very old version of Internet Explorer. Search. But this is no consolation to the hundreds of thousands of Melbournians who listened to 1377 but don't own a DAB radio. Hey Jono listening to radio is the least of your worries......how about learning to speak english???. Very disappointed person. I hate what they did - they should not have been allowed and I am pretty upset about it. I am extremely sad to have learned about this change-over today. As for "Jason and Melissa", you both should just switch off the radio and go back to school to see if you can pass year 4 succesfully; my 7 year old has better spelling, diction and syntax than you (and the other 13 people who listened to MTR. I'm a conservative Family First voter who likes intelligent, meaningful discussion but you won't find that on MTR. dont 1377 is good i hat mtr and i hop its gone for good, I love smooth fm dere ratings r gowing up, no djs sust grat easey listening dat wood be good 2014. And one of Melbourne's great radio stations, 3MP, was hijacked completely unnecessarily in the process. 1377 3mp had unmatched mix of great music. I used to fall asleep to the beautiful sounds provided. I had the frequency set on the car radio and the 'ghetto blaster' in my den at home.The music was as Wendy said above. 1377 3MP is alive and as the original call sign is back. I will never listen to this trash, I hope your rating drop so that 1377 easy listening music will come back. I can understand that post. I was listening to MTR when it went off the air. We are Melbourne and we want Melbourne news and current affairs to be broadcast. Next thing they'll be broadcasting rugby (yuk !) Great news! Lost like a deceased persons voice that you will never hear again. And many more fall asleep to the smooth music. 3MP is a commercial radio station, broadcast from Rowville, Victoria and licensed to Greater Melbourne. Pub Crawlers more likely to be on GOLD & formerly Vega. Even though I live in South Australia 3MP always came through strong and clear at night. MTR is finally gone. Easy Music 3MP will also be available on DAB+ across Melbourne, as well as through iHeart Radio and … fix it now . GUYS!!! Arseholes. They should have had local content not Sydney content. 3mp truely was "melbourne's home of easy music" and unfortunately no other stations like magic 1278 have that "captivating" feeling like 3mp gave. I suspect !). 3mp was the best and now they have ruined it for everyone. Plus, DAB+ is bad. Melbourne's Easy Music - 1377 AM & DAB+ 3MP. Drove to work this morning 5.00am (talk back football), drove home tonight 3.00pm (talk back Football) no music. EVER! Get with the times people! Give us back the Easy listening format together with the weather forecasts and Bay updates. From the outset, it was clear that it would not be successful due to much of the content streaming from Sydney. How much are they paying you? Why change a great station which had wonderful music and terrific announcers,to give us a pack of egotistic loud mouths. Are you wondering what happened to 1377 3MP? Please, bring back 3MP. To those at the station who removed the music, you are a bunch of imbeciles. Remember past Melbourne-Sydney radio outings. Now I have to switch to Magic 1278 - but not as good as 3MP. John Tamb (a presenter on 3MP) said that although 3MP had low rating it was still making money because it was a cheap brand of radio to run. It's so sad that this has to happen, this was a great radio station and i couldnt believe my ears when i heard it was changing. Magic 693's format, along with coverage of weekend AFL matches, proved successful as ratings climbed, albeit at the displacement of 3MP. im 23 yrs old and didnt go a day without listening to 1377 3mp. I used to switch between 3MP and Magic 1278 for a little bit of variety, but it looks like it will be Magic only from now on! Magic 693 you have won me for the time being and for my talkback I'll stick with 3AW. I live in Hobart & listened to 3mp always. It has been gone a while but I hereby add my little response...I miss 3MP and its Easy Music format. To the MORON who thought of the idea & the MORON'S who implemented the idea you are air thiefs. Bring back the old 3MP, really miss the music, and will never listen to the new station, BORING. We cannot give ourselves into more unethical sports radio stations. I think I will listen to MTR for two days. Im 32 im not old. We're in Melbourne! 60+ more likely to be on MAGIC. you mite aswell go on 104.9fm another channel that use to be good but got repetitive. AM radio is dead. Surely these fools that are yapping on all day will soon realise that no-one is listening and they'll bring back 3MP. They claim Melbourne needs more talkback competition. Since the loss of 3mp I have been listening to Magic, however, as one listener mentioned the music is a little too dated. For more than 30 years, 3MP has provided Melbourne with a good, clear signal and a great selection of easy listening music. Forgot to mention miss the great hosts aswell. We don't want more talkback,we want 3MP back. Saturday nights driving in the car wont be the same without Coxy. Easy Music 3MP, A VITAL PART OF MELBOURNE AND THE MORNINGTON PENINSULA, AM They call the revamped station "Melbourne Talk Radio", or MTR for short. The move grew 3MP's previously modest ratings. The sound is so much clearer, especially compared to the AM stations. By 1996, it was sold to Goulburn Valley Broadcasters, which operated Shepparton-based 3SR. My Girlfriend and I are glad we left 1377AM when we did. In the dying hours of 18 April and until 6:00am 19 April, a continuous loop of self-promotion propaganda ads played continuously, announcing the new hosts and the 'need' for a new talkback station. i am not listening, do not even switch the radio on anymore. I have been listening to 3mp since I was a little girl. MTR you need to get more balanced presenters who aren't all Labor haters, then maybe you could improve your poor ratings. Yes, having intelligent commentators drawing attention to the leftoid disfuction, socialist policies and hypocracy is very uncomfortable for some. 3mp please come back and fire my radio up. I used to listen to 3MP years ago and I was not awareof its demise. Hey Jason, just how much does FUCKING MTR pay you to boast about them? hey jason I heard you went to have your head examined but the doctors found nothing there.and Is your name Maple Syrup? Go Steve Price, eventually you will rate zero. Bring back 3mp before its too late! 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